Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State’s—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine, cider, and beer, grab a bite from one of the food trucks, and socialize with friends.
As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Peabody’s has daily free tastings in the store, participates with tasting events around the region, as well as collaborations and partnerships with local organizations and businesses that help strengthen our community. We are very grateful for the support that has allowed Peabody’s to celebrate its 47th year in business.



