About Us

Peabody's Wine & Beer Merchants, established in 1978, is the region's, and one of the state's most established and comprehensive bottle shops. Peabody's features about 2000 wines and 1500 or so beers, in stock, with thousands more available. We are glad to order any item that we do not have in stock in any quantity you wish.

Peabody's is part of the Boone and High Country Community with regular Civic engagement, sponsorships, and donations across a broad variety of Charities, organizations, and benefits. Peabody's also creates community through regular, free tastings and events in the store and at various locations through collaborations and partnerships. Peabody's is a very inviting and comfortable establishment to shop, enjoy a taste from our Cruvinet or Growler station, attend a tasting, or grab a bite from one of the Food Trucks. Peabody's is a great place to share a bottle of wine with friends too. We are very grateful for your support that has allowed Peabody's to celebrate it's 40th year in business. We have thrived, in the face of competitors both locally and nationally (online), thanks to you.

Thank you for your continued support of Local Business!

Upcoming Events

Every Saturday

1.00PM - 5.00PM

Wine Tasting

Saturday is the perfect day to stop in for a wine tasing! Stop in from 1-5 PM, bring your friends and try some new favorites. Free!

Every Saturday

1.00PM - 5.00PM

Beer Tasting

Join us every Tuesday for a free beer tasting. We feature a brewery, usually, but mix it up too. Please stop in. 10% off the featured beers!

Nov. 30

6.00PM - 8.00PM

The Holiday Wine Event

Presented by Peabody's and Hosted by the Gamekeeper. Join us for our annual Gala featuring a Grand Tasting of about 50 wines with heavy, heavy hors d'ouvers provided by the Gamekeeper. Limited Tickets are $55 in advance and $60 at the door. Please call the Gamekeeper for tickets- 828-963-7400.


Open - Close

All Day Every Day Tastings

Peabody's features complimentary tastes of four beer and four ciders (also available by the pint) that are offered on our growler station and six wines (also available by the glass) that we feature on our Cruvinet.


Store Hours

  • Monday – Thursday

    9:00 am – 11:00 pm

  • Friday & Saturday

    9:00 am – 12:00 am

  • Sunday

    10:00 am – 10:00 pm

Our Team

Owner/Wine buyer/Web First Grader/Commander-in-Chief

Jeff Collins

Beer Manager/Buyer/Web Noob and General Booze Nerd

Chris Riley

General Manager/Wine Buyer and Admiral Booze Nerd

Kevin Burnette

Major Booze Nerd/Shipping Dept. Dude

Kirby Mellott

Sergeant Booze Nerd

Josiah Cameron

Colonel Booze Nerd/Shipping Dept. Dude

Eli Snuggs

Private 1st Class Booze Nerd

Raif Hartman





Contact Us

We value your business and strive for great customer service.  We have a variety of ways to get ahold of us. Please don't hesitate to reach out.


1104 Highway 105 South, Boone, NC 28607


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