Peabody's Wine & Beer

About Us

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 42nd year in business.

Our Specials

Wine

Mad Hatter

$44.99-bottle/was $55.99!

All discounts apply! And we thought it was a steal at $55!

Nucerro Gran Reserva Rioja 2010

$27.49-bottle

Limited Supply! Drinks youthful even at 10 years old.

To the eye, it has a deep, dark color with ruby glints. Its nose surprises you with its delicate balance of aromas. On the palate it is full and round, thanks to its long period in the bottle. Confirming all the best expectations, it lingers on after swallowing the wine, with a soft, smooth sensation in which elegance is the most marked impression.

Olivier LeFlaive Les Setilles 2017

$23.99—was $33.99!

A lighter variation of what some of us think of Chardonnay to be, while to the others: this is how God intended the grape to be treated. Either side of the fence, the 2017 (a great vintage by the way) of Les Setilles is a great example.

Montetondo Garganega Frizzante

$14.49-bottle

From one of the top estates in Soave, just outside of Verona, this is 100% Garganega with just a little spritz. Not familiar with Garganega? It’s the headlining grape in all great Soaves, one of the top white wines of the Veneto.

Beer

Brewery of the Month

10% off all month long

A different delicious brewery every month!

October: Appalachian Mountain Brewery (Boone, NC)

Deal Beer!

Blowing Rock Kölsch—24pk for $20!
5.5% ABV | Kölsch Ale

Blue Moon LightSky—24pk for $20!
4% ABV | Wheat Beer

New Holland Lightpoint—24pk for $20!
3.7% ABV | Wheat Beer

Stella Artois Spritzer—24pk for $20!
3.5% ABV | Cider/Spritzer

Cape Line Hard Strawberry Lemonade—24pk for $15!
4.5% ABV | Hard Seltzer

EG Wine Co. Cans—20pk for $20!
Red Blend, Rosé, Bubbles, Sauv. Blanc & Chardonnay!
Mix and Match!

Peabody's Secret Stash

Some of the headiest, hardest to find beers you are likely to find anywhere! Looking for something special? Come by the shop and peruse our constantly rotating stash of rarities. Nothing here lasts long, so hurry in!

Seasonal Releases

It's your favorite Season! Time for all your favorites to start coming out!

Keep an eye on our Untappd list below to see what's coming out and if your favorite newest barrel aged monster, or rare collector's Item is at the shop! It's updated daily so you won't wanna miss what's rolling in!

Visit UNTAPPD to see our great selection of beers...

Special Feature

BONTERRA OFFERING

We are happy to have a special offering on the following organically farmed Bonterra wines. wines. Click the link below the list to purchase. Prices good while quantities last. All available for curbside pickup. Tax will be added to final price. Click the button below to view the offerings.