About Us

Peabody’s Wine & Beer Merchants was established in 1978, and offers the region’s most comprehensive bottle shop, as well as one of the most extensive in the state. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock in any quantity you wish. We are proud to be an inviting and comfortable place to shop, sample wine, beer or cider, grab a bite from one of the food trucks, and enjoy a glass of wine or share a bottle with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 41st year in business.


Our Specials

Upcoming Events

Every Saturday

1:00PM - 5:00PM

Free Wine Tasting

Saturday is the perfect day to stop in for a wine tasting! Stop in, bring your friends and try some new favorites.

Every Tuesday

5.00PM - 7.00PM

Beer Tasting

Join us every Tuesday for a free beer tasting. We feature a brewery, usually, but mix it up too. Please stop in. 10% off the featured beers!

December 6

6:00PM - 8:30PM

Holiday Wine Event

Dig up your tackiest sweater and get your tickets to the Holiday Wine Event at Gamekeeper! $60 per person or $110 per couple. 40-50 wines to taste and the Gamekeeper smorgasbord—it promises to be a great time as always! 828-963-7400 for tickets..


Open - Close

All Day, Every Day Tastings

Peabody's features complimentary tastes of four beer and four ciders (also available by the pint) that are offered on our growler station and six wines (also available by the glass) that we feature on our Cruvinet.


Our Team

Owner/Wine buyer/Web First Grader/Commander-in-Chief

Jeff Collins

Beer Manager/Buyer/Web Noob and General Booze Nerd

Chris Riley

General Manager/Wine Buyer and Admiral Booze Nerd

Kevin Burnette

Major Booze Nerd/Shipping Dept. Dude

Kirby Mellott

Sergeant Booze Nerd

Josiah Cameron

Colonel Booze Nerd/Shipping Dept. Dude

Eli Snuggs





Contact Us

We value your business and strive for great customer service.  
We have a variety of ways to get ahold of us.
Please don't hesitate to reach out.


1104 Highway 105 South, Boone, NC 28607


  • Store Hours
  • Monday - Thursday 9:00am - 11:00pm
  • Friday - Saturday 9:00am - 12:00am
  • Sunday 10:00am - 10:00pm

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