Offering the North Carolina High Country's Largest & Finest selection of Wine & Beer, Wine Accessories, Cigars, Fine Cheeses, Luscious Chocolates, Gourmet Foods, Great Service, Party, Wedding, and Event Planning, Cellar Stocking and Consultation & much more.

Peabody's Wine & Beer Merchants, established in 1978, is the region's, and one of the state's most established and comprehensive bottle shops. Peabody's features about 2000 wines and 1500 or so beers, in stock, with thousands more available. We are glad to order any item that we do not have in stock in any quantity you wish.

Peabody's is part of the Boone and High Country Community with regular Civic engagement, sponsorships, and donations across a broad variety of Charities, organizations, and benefits. Peabody's also creates community through regular, free tastings and events in the store and at various locations through collaborations and partnerships. Peabody's is a very inviting and comfortable establishment to shop, enjoy a taste from our Cruvinet or Growler station, attend a tasting, or grab a bite from one of the Food Trucks. Peabody's is a great place to share a bottle of wine with friends too.

We are very grateful for your support that has allowed Peabody's to celebrate it's 40th year in business. We have thrived, in the face of competitors both locally and nationally (online), thanks to you. Thank you for your continued support of Local Business!

Don't miss the "Fanciest" Night in the High Country

Friday May 18th  6-8:30pm

The Spring Edition of the Fancy Pants Wine and Food Crawl!

Tickets available at Peabody's

Don't Miss Out! Grab your tickets today!

Brewery of the Month


Take  10% off all Sweetwater brews this month while they last!  Come and get it!


Peabody's Annual Cellar Sale Extravaganza

It's almost HERE! Your best chance to grab all the brews you've heard of but never been able to snag! Rare Brew Tasting with your favorite breweries, A Legendary Raffle, The Release of our Cocktail Series Brew Whiskey Sour, and of course the Rarest of Rare Brews available for a one day sale! MARK YOUR CALENDAR!! Don't Miss the Best Party in the Universe!

Great Wine Specials. See our wine page or come on in the store. Try our free tasting Saturdays from 1-5 PM.

See Our Beer page or come on in for a Tasting! Try our free beer tastings Tuesdays 5-7 PM!

Be sure to sign up for our email list, Facebook, and Twitter to keep up with all of our new arrivals, tastings and sales. We have customer loyalty cards too! Keep current on all Peabody's sales, tastings, and events by signing up for our mailing list on the bottom of any web page or follow us on Facebook or Twitter by clicking the links below.
  • Spoegelau
  • Punch
  • Riedel
  • Montecristo
  • Boars Head Brand Provisions
  • Lindt Chocolate
© Three Grapes, Corp.