Peabody's Wine & Beer

About Us

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 42nd year in business.

Our Specials

Wine

Zoe Rose 2019

$15.49-bottle!

A bright, nicely extracted rose of Agiorghitiko and Moscofilero.

Le Fou Pinot Noir 2018

$14.49-bottle

Look no farther for your next daily Pinot Noir! Le Fou, "the fool," is a product of Pays d'Oc which makes it affordable but once again a French affordable over-achiever!

Olivier LeFlaive Les Setilles 2017

$23.99—was $33.99!

A lighter variation of what some of us think of Chardonnay to be, while to the others: this is how God intended the grape to be treated. Either side of the fence, the 2017 (a great vintage by the way) of Les Setilles is a great example.

Les Heretiques 2017

$10.99-bottle

This 100% Carignan from Pays d'Herault is the perfect Winter evening bottle. Its juicy and lush with a hint of acid stability. You can't beat it for $10.99.

Beer

Brewery of the Month

10% off all month long

A different delicious brewery every month!

June — Bold Rock Hard Cider (Mills River, NC)

Deal Beer!

$1 per single and $20 cases!

Gilde Pale Wheat
5% ABV | Hefeweizen

Founders Unraveled IPA
6.6% ABV | American IPA

Left Hand Nitro Hard Wired
6% ABV | Coffee Porter

Oskar Blues Mixed 24 Pack
Featuring Dale's Pale Ale, Mama's Little Yella Pils, Pinner IPA and G'Knight Imperial Red IPA.

Peabody's Secret Stash

Some of the headiest, hardest to find beers you are likely to find anywhere! Looking for something special? Come by the shop and peruse our constantly rotating stash of rarities. Nothing here lasts long, so hurry in!

Seasonal Releases

It's your favorite Season! Time for all your favorites to start coming out!

Keep an eye on our Untappd list below to see what's coming out and if your favorite newest barrel aged monster, or rare collector's Item is at the shop! It's updated daily so you won't wanna miss what's rolling in!

Heady Crowler Wednesdays!

Every Wednesday we will be filling an entire keg's worth of 32oz crowlers of something insanely heady and rare and offering it for a one day DEEP discount! The price will go up on Thursday if there are any remaining crowlers. There will only be 20 crowlers available, so hurry in!
No crowler this week—check out the growler station in store or on our Untappd!

Visit UNTAPPD to see our great selection of beers...

Special Feature

ST. COSME OFFERING/WEBINAR

We are happy to have a special offering on the following St. Cosme wines. Click the link below the list to purchase. Prices good while quantities last. All available for curbside pickup. Tax will be added to final price. Click the button below to view the offerings.