About Us

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 42nd year in business.


Our Specials


Our Team

Owner/Wine buyer/Web First Grader/Commander-in-Chief

Jeff Collins

Beer Manager/Buyer/Web Noob and General Booze Nerd

Chris Riley

General Manager/Wine Buyer and Admiral Booze Nerd

Kevin Burnette

Night Manager/Major Booze Nerd

Kirby Mellott

Sergeant Booze Nerd

Josiah Cameron





Contact Us

We value your business and strive for great customer service.  
We have a variety of ways to get ahold of us.
Please don't hesitate to reach out.

Call us! 828-264-9476

Or text us at 828-386-7128 for any orders or inquiries!

1104 Highway 105 South, Boone, NC 28607


  • Temporary Store Hours
  • Monday - Thursday 9:00am - 9:00pm
  • Friday - Saturday 9:00am - 10:00pm
  • Sunday 10:00am - 9:00pm

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