About Us

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 42nd year in business.


Our Specials

Upcoming Events

Every Saturday

1.00PM - 5.00PM

Wine Tasting

Saturday is the perfect day to stop in for a wine tasing! Stop in from 1-5 PM, bring your friends and try some new favorites. Free!

Every Tuesday

5.00PM - 7.00PM

Beer Tasting

Join us every Tuesday for a free beer tasting. We feature a brewery, usually, but mix it up too. Please stop in. 10% off the featured beers!


The Perfect Gift

Gift Cards Available

Peabody's gift cards are perfect for any occasion! Your recipients can use the cards for any items, from that hard-to-find microbrew to their favorite wine. Stop by to get yours gift card today.


Open - Close

All Day, Every Day Tastings

Peabody's features complimentary tastes of four beer and four ciders (also available by the pint) that are offered on our growler station and six wines (also available by the glass) that we feature on our Cruvinet.


Our Team

Owner/Wine buyer/Web First Grader/Commander-in-Chief

Jeff Collins

Beer Manager/Buyer/Web Noob and General Booze Nerd

Chris Riley

General Manager/Wine Buyer and Admiral Booze Nerd

Kevin Burnette

Major Booze Nerd/Shipping Dept. Dude

Kirby Mellott

Sergeant Booze Nerd

Josiah Cameron

Colonel Booze Nerd/Shipping Dept. Dude

Eli Snuggs





Contact Us

We value your business and strive for great customer service.  
We have a variety of ways to get ahold of us.
Please don't hesitate to reach out.

Call us! 828-264-9476

Or text us at 828-386-7128 for any orders or inquiries!

1104 Highway 105 South, Boone, NC 28607


  • Temporary Store Hours
  • Monday - Thursday 9:00am - 9:00pm
  • Friday - Saturday 9:00am - 10:00am
  • Sunday 10:00am - 9:00pm

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