Peabody's Wine & Beer

About Us

Peabody’s Wine & Beer Merchants was established in 1978 and is the region’s—and one of the State's—oldest and most comprehensive bottle shoppes. In addition to the thousands of wine and beer options in stock, we are glad to order from our vast catalog any item we do not have in stock. We are proud to be an inviting, inclusive, and comfortable place to shop, sample or drink wine and cider, taste beer, grab a bite from one of the food trucks, and socialize with friends.

As part of the High Country community, Peabody’s strives to give back through regular civic engagement, sponsorships, and donations across a broad variety of charities, organizations, and benefits. Regular free tastings and events in the store as well as collaborations and partnerships with local organizations and businesses also help strengthen our community. We are very grateful for the support that has allowed Peabody's to celebrate it's 42nd year in business.

Our Specials

Wine

Lovo Blossom Rosso 2018

Now $13.50-bottle!

Light blend of organic Cabernet Sauvignon/Franc and a lesser-known local varietal, Carbinare. Aromas of violets, sage and brown sugar. Red fruit and hints of vanilla on the palate.

Le Fou Pinot Noir 2018

$14.49-bottle

Look no farther for your next daily Pinot Noir! Le Fou, "the fool," is a product of Pays d'Oc which makes it affordable but once again a French affordable over-achiever!

Akakies Sparkling Rose 2018

$21.99

Deep bright rose color. Overabundant bubbles pointing out the wonderful smells of Xinomavro. Recently discovered on an "expedition" to Charleston, this Greek sparkling rose is one of the best finds of 2020 so far!

Les Heretiques 2017

$10.99-bottle

This 100% Carignan from Pays d'Herault is the perfect Winter evening bottle. Its juicy and lush with a hint of acid stability. You can't beat it for $10.99.

Beer

Brewery of the Month

10% off all month long

A different delicious brewery every month!

March — Highland Brewing Co. (Asheville, NC)

Deal Beer!

$1 per single and $20 cases!

NOLA Brewing 7th Street Wheat
4.5% ABV | Wheat Beer with Lemon and Basil

Central State Garden
3.6% ABV | Gose

Sixpoint Bengali
6.6% ABV | American IPA

PBR Extra — $15 per case of 16oz cans!
6.5% ABV | American Lager

New Belgium Old Tuffy — $6 for a 12 pack!
4.7% ABV | American Lager

Peabody's Secret Stash

Some of the headiest, hardest to find beers you are likely to find anywhere! Looking for something special? Come by the shop and peruse our constantly rotating stash of rarities. Nothing here lasts long, so hurry in!

Seasonal Releases

It's your favorite Season! Time for all your favorites to start coming out!

Keep an eye on our Untappd list below to see what's coming out and if your favorite newest barrel aged monster, or rare collector's Item is at the shop! It's updated daily so you won't wanna miss what's rolling in!

Heady Crowler Wednesdays!

Every Wednesday we will be filling an entire keg's worth of 32oz crowlers of something insanely heady and rare and offering it for a one day DEEP discount! The price will go up on Thursday if there are any remaining crowlers. There will only be 20 crowlers available, so hurry in!

This week's crowlers: 2019 Sweetwater Sinner's Son Barrel Aged Coffee Imperial Stout—$16!

AND Wooden Robot Brewing What She's Having Double IPA—$14!

Visit UNTAPPD to see our great selection of beers...

Upcoming Events

Every Saturday

1.00PM - 5.00PM

Wine Tasting

Saturday is the perfect day to stop in for a wine tasing! Stop in from 1-5 PM, bring your friends and try some new favorites. Free!

Every Tuesday

5.00PM - 7.00PM

Beer Tasting

Join us every Tuesday for a free beer tasting. We feature a brewery, usually, but mix it up too. Please stop in. 10% off the featured beers!

24/7

The Perfect Gift

Gift Cards Available

Peabody's gift cards are perfect for any occasion! Your recipients can use the cards for any items, from that hard-to-find microbrew to their favorite wine. Stop by to get yours gift card today.

24/7

Open - Close

All Day, Every Day Tastings

Peabody's features complimentary tastes of four beer and four ciders (also available by the pint) that are offered on our growler station and six wines (also available by the glass) that we feature on our Cruvinet.